Ron Adner
The Wide Lens
Co-innovation Risk, the extent to which the success of your innovation depends on the successful commercialization of other innovations; and Adoption Chain Risk, the extent to which partners will need to adopt your innovation before end consumers have a chance to assess the full value proposition.
Execution risk: The challenges you face in bringing about your innovation to the required specifications, within the required time. Co-innovation Risk: The extent to which the successful commercialization of your innovation depends on the successful commercialization of other innovations. Figure 1.5: The three risks of innovation. Adoption Chain Risk: The extent to which partners will need to adopt your innovation before end consumers have a chance to assess the full value proposition.
Note: interesti for nno khan
Presenting the Kindle, CEO Jeff Bezos announced, “This isn’t a device, it’s a service.”
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For e-books, Amazon paid the publisher 50 percent of the list price of the print version but then sold the e-book for $9.99. So, if the price of a standard hardcover at the time was $25.00, and Amazon paid the publisher $12.50, the company actually lost $2.51 on each e-book sold. To jump-start the e-book ecosystem, Amazon sacrificed some e-book profits up-front, but it was able to make up much of the difference in its sale of the $399 Kindle device (which, by some estimates, earned margins of $200 per unit).*
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The ecosystem leader’s core challenge is creating a blueprint that creates value for the end user, assures that all necessary partners get enough surplus to warrant their participation, and leaves enough value in the end to make the leader’s own efforts worthwhile. What is the most difficult phrase in the sentence above? In the end. Successful ecosystem leaders capture their outsized returns in the end, after the ecosystem is established and running.
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Remember: the litmus test for leadership is that everyone else agrees to follow—which only happens when everyone else wins too.
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Remember: the leader usually captures value in the end.
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Jobs was a pioneer of the convergence of digital and media.
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